A national brand's local branch, fixed locally: 3.3★ → 4.6★.
Being part of a household name doesn't protect a branch from local reviews. This one was being judged on a 3.3★ rating. Until the review flow was fixed.
3.3 → 4.6★
Google rating
89 → 369
Google reviews
Organic
Approach
Unhappy customers leave reviews on their own; happy ones need to be asked. With only 89 reviews, each poor one dragged the branch's average, and locals choosing an optician saw 3.3★ next to competitors' 4-plus.
- 01
Deployed the same AI review system. Consistent, automatic requests after visits
- 02
Grew the review base so the rating reflects the typical customer, not the loudest
- 03
Managed the Google Business Profile alongside, keeping it active and answered
From 89 reviews at 3.3★ to 369 reviews at 4.6★. A rating that finally matches how most customers actually feel, built entirely from genuine feedback.
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